Why take an interest in the senior market?
The Senior market is often defined by the total consumption of 55 years and over, whether for specific products or...
Learn More
Benefit from our experience
The aging population and the 50Plus market are opportunities for your business. We help you to develop the right strategies.
Silver Economy: which realities?
À l’occasion du salon Silver Eco Expo dédié à la Silver économie, l’agence de conseil en stratégie Global Aging Consulting...
Learn More
12 impacts of population aging on consumption
Population aging drives changes in consumer's behavior as important as those generated by globalization. These phenomena are currently largely overshadowed...
Learn MoreANALYSES
China’s Rapidly Aging Population
Over the past two decades, China’s population has been aging rapidly. As a result of China’s “one-child” policy and low...
Global Population Ageing: Peril or Promise?
What are the major drivers of population ageing? Three drivers stand out: • Declining fertility. The world’s total fertility rate...
The Economic Challenges of Population Aging in Emerging Markets
While population aging is most advanced in the developed economies, as measured by the share of older persons in the...
Population ageing : main facts
According to data from World Population Prospects : the 2015 Revision (United Nations, 2015), the number of older persons—those aged 60...
