GlobalAgingConsulting proposes unique suite of innovative, results-driven marketing tools and seminar systems to better understand Global Aging in order to meet their goals and objectives with today’s 50plus market and maturing consumers.
Examples of educational programs on the Senior market and Silver Economy.
These programs can be given in inter-company and some are programmed in intra with a limited number of participants in all cases. For more information and to obtain the calendar, contact us at the following email: or via the contact form – +33 (0) 9 50 02 03 94
Program 1: Silver Economy & Senior market
Most standard training courses do not really allow a project to succeed. These trainings are too general and are often given by trainers who have limited concrete experience of the Senior market.
Our training is provide in small group (4 to 5 participants) built around key success factors: good knowledge of Seniors, coherence, strategies, markets’ quantification, supply-demand adequacy…
This training is given by our consultants. Some are pioneers of the Senior market, who have supervised the most studies on the subject in Europe.
Program 2: Better selling to Seniors and Baby Boomers?
Many sellers and salespeople describe the over 50s as « difficult » customers. Some even say they « do not understand » them. Those over 50’s simply have their own references, consumption patterns and maturity. They tend to consume for them and no longer to « appear » in the eyes of others. They are more mature customers. This program offers to explain the effects of psychological and physiological aging on decision-making. Theprogram addresses the reality of their references, their values, and their greater maturity. All this leads to a better relationship between the seller and the Senior person while respecting it.
Program 3: The impacts of population aging on companies
The current Seniors are no longer the old people of yesterday. They are not young people either. What are their lifestyles, their specificities, their consumption, their activities, their relationships with their children and grandchildren?
Program 4: The Baby Boom Generation
Baby boomers are the demographic group born during the post–World War II baby boom, approximately between the years 1946 and 1964. This includes people who are between 53 and 71 years old in 2017, according to the U.S. Census Bureau.
Baby boomers gradually enter the period of retirement. They have marked the whole of society and everything suggests that they will « revolutionize » the very idea of ??retirement and old age. What are their lifestyles, their specificities, their consumption, their activities, their relationship with their children and parents, where are they in life?
Program 5: The aging of the world’s population
The world’s older population continues to grow at an unprecedented rate. Today, 8.5 percent of people worldwide (617 million) are aged 65 and over. According to a new report, “An Aging World: 2015,” this percentage is projected to jump to nearly 17 percent of the world’s population by 2050 (1.6 billion).
Between 2015 and 2030, the number of people in the world aged 60 years or over is projected to grow by 56 per cent, from 901 million to 1.4 billion, and by 2050, the global population of older persons is projected to more than double its size in 2015, reaching nearly 2.1 billion.
Globally, the number of people aged 80 years or over, the “oldest-old” persons, is growing even faster than the number of older persons overall. Projections indicate that in 2050 the oldest-old will number 434 million, having more than tripled in number since 2015, when there were 125 million people over age 80.
Our experts continuously analyze the Seniors’ Market and the latest advances in the world.
Program 6: Which strategies to target Seniors and Baby Boomers ?
You may have heard that targeting Seniors and Baby Boomers is complex. Some companies are doing very well in this area. What are they doing to succeed ? What are their strategies ? What’s the most effective way to woo baby boomers with your marketing ? There is no miracle recipe but rules to follow.
Boomers are 76.4 million baby boomers in the United States; they remember rotary phones, Soupy Sales, and drinking Kool-aid instead of bottled water. They are a unique marketing challenge and a very distinct demographic.
Program 7: How to sell to Seniors and Baby boomers?
Many sellers and salespeople describe the over 50s as « difficult » customers. Some even say they « do not understand ». Nothing is more false. Those over 50 simply have their own references, consumption patterns and maturity. They tend to consume for them and no longer to « appear » in the eyes of others. It’s more mature customers. This conference offers to explain the effects of psychological and physiological aging on their decision-making. We will also see the reality of their references, their values, and their greater maturity. All this leads to a better relationship between the seller and the Senior person while respecting it.
This method « Selling to seniors » began to be developed in 2005 following the demand of companies whose young salesmen encountered great difficultes in selling to the Seniors despite their knowledge and experience of the sale.
This method is the fruit of more than 10 years of experience in the Senior market + 14 years of experience and adaptation of the techniques of sale / listening / conviction. It has been taught to more than 2,600 salespeople since 2005 in most sectors.
Program 8: Marketing of women over 50
Experiential marketing is usually thought of in context with Millennials, and their desire for authentic, interesting experiences. But Boomer women represent an even bigger opportunity for turning experience into business. Since Boomer women have more time and money on their hands than Millennial women, they are seeking more ways to get involved. But Boomers might not want the same sort of experiences that Millennials do.
Women between the ages of 50 and 64 are twice as likely as men the same age to be the principal shoppers for their households, according to GfK MRI. Bank of America Merrill Lynch recently issued a “long on women” investment theme that noted women already make the majority of household purchases and may soon be the higher-income earners in their households.
“Nowadays,the women are making decisions,”said Ms.Orsborn, who recently coauthored “Vibrant Nation:What Boomer Women 50+ Know,Think,Do and Buy.”“[Marketers] have to be retrained to not talk to the man or the couple. Many [women] see through empty promises, read the fine print. Even if the advertiser makes the fine print so small that they think the people won’t see it, the Boomer woman will get out her magnifier glass and find it.”
Women over the age of 50 generally have a higher maturity than men at the same age. They have their own needs and modes of receiving information and consumption.
Program 9: Online Marketing and Seniors
Companies marketing to a senior demographic have traditionally put most of their time and money into offline media. There is a long-standing belief that people over 50 are either not on the internet at all or are only going onto sites such as AARP.org or WebMD.com.
The fact of the matter is that seniors control 70% of America’s disposable income and they are far more web savvy than most people believe.
Recent Studies show that in 2014, 70% of the 50-65 age bracket use the internet, while 38% of those over 65 years old go online.
Of the « wired » seniors: 94% use the internet for e-mail; 77% shop online, 71% are looking for health information, 70% use the internet to read news.
The rate of senior Americans adopting social media is steadily increasing. For the first time, more than half of all online adults 65 and older (56%) use social media, Facebook in particular, according to Pew Research Center’s Social Media Update for 2014. This represents 31% of all seniors in the US.
While these numbers may pale in comparison with the 18-29 (86%) and 30-49 (61%) groups, it should be noted that as of November 2008 (a short time ago) only 16% of the 50-64-year-old group and 4% of the 65+ group were using Facebook.
How to communicate for the 50 years and more on the Internet? How to develop a website that takes into account the modes of navigation of the Seniors? How to write a newsletter to seduce baby boomers?
Program 10: How to Best Communicate with Senior Citizens
Senior citizens, individuals who are 65 years or older, are one of the largest, and growing, groups in our population. They are also some of our most important publics. In our personal lives, seniors are our grandparents, aunties, uncles, mentors, and neighbors. In business, older individuals can be the most loyal customers with big buying power. Communication needs to take into account specific needs and preferences for people of all ages, including seniors.
Communicating with Seniors will become important for brands in the coming years. This program analyzes the strategies of many brands and takes stock of the latest advances in the way.